Why Your Business Needs Decorative Window Films

The competition is fierce out there. If you want to set yourself apart from the competition, you need to make sure your building is top-notch. And we’re not just talking about the inside of your commercial space – we mean the outside too!

Decorative window films are a great way to enhance your commercial building and stand amongst competitors. Not only do they improve the overall aesthetic of your business both inside and out, but they add privacy, minimize expenses, and allow you to further strengthen your brand by integrating company or product branding onto your windows or glass panels.

Today, we’ll provide you with a complete overview of 3M™ Decorative Window Film and why they are an essential tool for businesses big and small.

What are 3M™ Decorative and Graphic Window Films? 

3M™ Decorative and Graphic Window Films are a wonderful addition to any business. Not only do they add style and sophistication, but they also help to provide increased privacy.

Available in vinyl and non-vinyl varieties, 3M™ Decorative Window Films are made from thin layers of polyester and come in hundreds of patterns and textures. They can also be custom-made and precisely cut to incorporate your logo, design, or corporate branding. 

Does Decorative Window Film Provide the Same Protection as Other Films? 

The answer is yes– if you choose 3M™ Decorative and Graphic Window Films.

3M™ Decorative and Graphic Window Films eliminate up to 99 percent of harmful UV rays, protecting your furnishings and your skin from irreparable damage. The films also work to keep out damaging heat and glare, so you, your employees, and your customers feel more comfortable.

When your business invests in 3M™ Decorative and Graphic Window Films you’re provided with top-quality protection for all of your assets at once. 

Common Applications of 3M™ Decorative and Graphic Window Films 

At Convenience Group we provide 3M™ Decorative and Graphic Window Films for a wide variety of applications.

Whether you’re looking for a long-term solution for your restaurant’s exterior or a short-term solution for your retail store’s interior, we have an extensive repertoire of window films suitable for each application.

Here are the most common applications of 3M™’s Decorative and Graphic Window Films:

Exterior Film Applications

The outside of your business is the first thing people see when they visit. Make sure it’s attractive and inviting with 3M™ Decorative Window Films.

The state-of-the-art films make it easy to add a professional touch to your storefront and create eye-catching designs on the outside of your windows while reducing glare and driving customers in.

With exterior applications, you can guarantee your business will stand out from other establishments and ensure everyone knows where to find you.

Interior Film Applications 

As a business, it’s important to develop and maintain a consistent brand. That’s where 3M™ Decorative Window Films come in. They’re not just for the outside of your business; they can be used on interior windows and other glass surfaces as well!

Decorative window films are a great way to jazz up the inside of your business. They’re a cost-effective way to make a lasting impression on customers, and they can create a cohesive aesthetic for your brand.

Boost your brand with some colourful graphics on your store’s mirrors or add a splash of colour to a drab space – whatever you need to make a lasting impression.

Long-Term and Short-term Film Applications

3M™ Decorative Window Films can be used for both short-term and long-term applications.

Longer-term applications give us the opportunity to create custom window films with your brand in mind. We can also apply any number of our decorative films so that they’re not just attractive, but also functional – providing privacy, blocking out light, reducing glare and more. When you choose a long-term application, you can rest easy knowing that the colours will stay bold and bright long after the films have been installed.

For your short-term graphics, we know you only have a short period of time, so we do our best to make sure your promotional graphics are powerful – generating excitement and buzz. They’re also easily removable so when it comes time to take them down there are no problems.

11 Benefits of 3M™ Decorative and Graphic Window Films 

1. Leaves a lasting impression

Did you know that first impressions in business settings can be formed in as little as seven seconds? According to Forbes, whether we’re aware of it or not, these judgements form fast and can be hard to overcome, quickly setting the tone for how customers will go on to perceive your product and/or service.

Making strong first impressions is thus vital in any business setting. A good first impression establishes a connection between you and the customer, making it easier for them to trust you and feel comfortable purchasing your product and/or service. Although first impressions are incredibly important, they can be difficult to master.

Fortunately, 3M™ Decorative and Graphic Window Films can help by leaving a long-lasting impression on prospective customers. With these window film designs consumers will be able to assess and see your business for what it is and develop an accurate first impression.

2. Increases Brand Awareness 

Whether you’re a small business owner or a large company, raising awareness for your cause is vital to your overall success. The more people who know about the product or service you provide, the more likely they are to purchase from you.

If you want people to think of your company when they have a want or need for the product or service you offer, it’s going to take some brand awareness.

Brand awareness is a key marketing strategy that helps build familiarity and recognition with your business. This is typically done through public relations and social media, but we have one better – 3M™ Decorative and Graphic Film. Installing these films on what would otherwise be just a plain glass surface, helps passersby gain an introduction to your brand while building familiarity with your business before even stepping inside.

3. Draws Attention to Sales and Promotions 

Are you looking for an easy and efficient way to call attention to your current or upcoming sales and promotions? Try short-term decorative window films!

3M™ Decorative and Graphic Window Film is a great way to get the word out about your sale without sacrificing your business’s style or design. And once the sale is over, they can easily be removed.

Using decorative window film can help you attract new customers while keeping old ones coming back for more. Whether you’re offering a limited-time discount or just trying to get people in the door before you close for renovations, these window films are a great way to get people excited about what’s going on in your store.

4. Elevates Privacy 

3M™ Decorative and Graphic Window Film is an excellent way to elevate privacy, both for employees and customers.

Employees working in offices want to be able to enjoy natural light without people outside seeing in. 3M™ Decorative and Graphic Window Film offers employees the level of privacy they deserve while also providing optimal protection from harmful UV Rays.

But your employees aren’t the only ones who could benefit from this level of increased privacy. Depending on the type of business you own, your customers too may also deserve the improved privacy that decorative window films provide.

Here are some common examples of when privacy is especially valued among customers:

• Exercising in a gym
• Working in a café
• Eating in a restaurant
• Socializing in a bar
• Working in a library
• Swimming at an indoor pool
• Receiving treatment at a spa

3M™ Decorative and Graphic Film is a simple solution perfect for retail stores, restaurants, offices, and other businesses where employees and customers seek additional privacy.

5. Generates curiosity 

Have you ever walked by a business and all of a sudden felt this exigent itch to check out what’s inside? We know we have!

But why do some businesses make you want to stop in and shop while others seem to be screaming “Go away”?

It all comes down to the design of your storefront. With the right window graphics, you can draw customers in, increase your sales, and create a positive brand image. 3M™ Decorative and Graphic Window Film is the perfect example of how window graphics can be used as an effective marketing tool.

With these graphics, you can create custom window films or choose from hundreds of predesigned 3M™ decorative films that are visually appealing to consumers. You might even decide to include a call to action, like “Come in and see why we’ve been voted the best steakhouse in town.” Just remember to keep the text to a minimum.

6. Directs customers to the right entrance 

As mentioned earlier, in the world of business, it’s all about the first impression. Your storefront is how customers form their first impressions, so it’s imperative to make it a good one.

If your storefront includes more than one door, there’s a chance customers will walk up to the wrong one. Rather than have their experience with your company start with frustration and embarrassment, use decorative window film. 3M™ Decorative and Graphic Window Film can serve as directional signage without sacrificing your business’s overall aesthetic.

When you take the time to improve your customer’s experience it shows that your company cares deeply about their satisfaction, which in turn can lead to stronger brand loyalty – it’s a win-win!

7. Adds to the aesthetic of your business 

Decorative window film is a great way to add some character to your business. It transforms plain glass into an integrated design element while helping you create an aesthetic that’s right for your brand.

3M™ Decorative and Graphic Film is an affordable way to give your building a fresh look without having to replace the glass itself.

8. Saves you money 

3M™ Decorative and Graphic Window Film, is a great alternative to custom glass, especially for commercial spaces.

Not only does it provide you with the look you want at a fraction of the cost, but it can also be easily removed without replacing the entire panel of glass. If you’re looking for a way to update your space, whether externally or internally, and make it feel more modern and welcoming without having to completely replace your windows, 3M™ Decorative Films are a great choice.

9. Unlimited Window Film Design Options Available 

At Convenience Group we offer unlimited decorative window film design options for your business. Our 3M™ Decorative and Graphic Films allow you to create unlimited designs that suit your business’s needs, whether you want to add a pop of colour or keep things neutral.

We offer hundreds of stock films, as well as a custom design option that allows you to channel your inner graphic artist and create something unique.

10. Easier to Maintain than Custom Glass 

Not only is 3M™ Decorative and Graphic Film more cost-effective than custom glass, but it’s also easier to maintain. Custom window glass has a textured surface that makes maintenance difficult as oils and dirt become lodged in the surface.

Decorative window films, on the other hand, are easy to wipe clean, making them an ideal option for businesses looking for a way to keep their windows and other glass surfaces looking as good as the day they were installed. 

11. Creates a Visual Break 

Creating a visual break with 3M™ Decorative and Graphic Window Film is the perfect way to create a distinct and memorable look for your business. This may seem like a small detail, but it can actually have a big impact on how customers perceive your storefront.

A visual break can help your business stand out amongst the sea of other businesses competing for their attention. There are countless stores, restaurants, and other businesses that have storefronts that practically mirror each other. Featuring a visual break can set your business apart and catch the eye of potential new customers.

Enhance the design of your business inside and out with Convenience Group!

From office spaces to storefronts, and everything in between, 3M™ Decorative and Graphic Films are a great way to enhance the design of your business from the inside and out.

As an authorized 3M™ Window Film dealer of over 45 years, we offer hundreds of 3M™ coloured and decorative graphic films, all of which can be precisely cut to the size of your design or logo.

For more information on this commercial solution contact us today or schedule to visit our showroom located in Toronto.